The Product Path Mastermind

April 1st through July 1st.

Bring your software product ideas to reality.

From idea conceptualization, product visualization, to market validation, to preparing for development, you’ll learn how easy it is to get started. 12 courses, 9 masterminds, and individual coaching.

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No more wondering if, but knowing how. 

This is the gap between your idea and getting it built.

Grow your ideas.

Develop the mindset that helps you think about your ideas and create successful software products for the long run.

preDesign the product.

Simple design exercises from a world-class product designer to help you visualize what the product could look like and how it could function.

Reduce the risk.

Prove the idea is worthy through small experiments. Avoid loosing time and money on something people don’t want. 

It’s time to start building your own software product.

This is the course. I will teach you the process I’ve developed over the last decade, working with successful entrepreneurs to build world-class products.

Unravel your idea

Get it on paper, ask the right questions, and learn how to think about product ideas.

Get clear on why

Make it personal. Mission-based products that serve real needs are the ones that make it.

(re)Meet your audience

Whether you have an audience or not, this is the time to understand the people you intend to serve.

Scan the market

Why you actually want competitors, who they are, and how to use their position to catapult yours.

Moodboard it out

Discover, snapshot and save what inspires you and could inform what your product could look like.

Chart the journey

List out your customer journey, and build a deeper understanding of their  goals and considerations along the way. 


With a clear understanding of your audience, competitors and customer journey, brainstorm product features.

Wireframe key screens

Simple sketching exercises to help visualize key screens and processes in your software product.

Define the real value

With all the insights you’ve collected along the way, define the real value propositions you serve.

Ask, revise, repeat

Take your wireframes and value props to the streets and get feedback. Learn even more, and act on it.

Validate the market

Creative experiments to test if your audience actually wants the product, and if they’re willing to pay.

Prepare for prod

Choose the right development partners, and work with them in the most effective ways possible.

Don’t do it alone.

Walk the Product Path with other entrepreneurs.

Develop new relationships, cross-pollinate ideas, and discuss the struggles with the entrepreneurs going through the same exact challenges. You’ll get 3 mastermind calls a month for 3 months, and get access to past recordings.

Apply today.

Please fill out the info below. If you're a good candidate for the program, our next step is a call to meet and discuss. Thank you.

The Product Path Mastermind

Build a new revenue stream. Serve with greater ability. Create a legacy you can be proud of. And finally, pull the trigger on that software product idea you’ve been thinking about.

  • 3-Month Course + Mastermind
  • 12 lessons, worksheets and exercises to conceptualize, visualize, and validate your software product
  • 9 mastermind calls / 3 per month
  • 90 minute one-on-one coaching call
  • Access to all video meeting recordings
  • Special deals on extended coaching programs

This path has been carved for over a decade.

My name is Ricky. I’m an entrepreneur, designer, and coach.

The Product Path is the process I’ve developed over a decade in working with successful entrepreneurs. I know what questions to ask, when, and how. I’ve built world-class products that go on to make millions. 

I charge $60K to design a software product. But I know so many well-intentioned entrepreneurs who don't have that kind of cash. It should be easier to get started.

I intend to empower every entrepreneur who has a great idea and a vision to improve the world.

I want to help you lean into creativity, make great business decisions and build incredible wealth. I want to save you from the heartache of leveraging too much time and money.

Are you ready to build a software product?